Friday, January 15, 2016

Inc.com: The 4 Essential Needs Every Customer Has

Inc.com
Inc.com, the daily resource for entrepreneurs. 
The 4 Essential Needs Every Customer Has
Jan 15th 2016, 14:45, by Michael E. Gerber

Every customer has four essential needs--for visual, emotional, functional, and financial gratification--that translate into the four essential requirements for every business system.








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