Google To Lower Mobile Search Ranking of Sites with Interstitials

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Dear Jayde Member,

Google announced that on January 10, 2017 they are going to lower the
mobile search ranking of sites with interstitial ads popping up in front of
content. This is something that many mobile searchers will applaud and many
publishers will not be too happy about.

"To improve the mobile search experience, after January 10, 2017, pages
where content is not easily accessible to a user on the transition from the
mobile search results may not rank as highly," posted Google Product
Manager Doantam Phan . "Pages that show intrusive interstitials provide a
poorer experience to users than other pages where content is immediately
accessible. This can be problematic on mobile devices where screens are
often smaller."

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