Inc.com: How Lego Smartly Tapped Into College Football Fever

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How Lego Smartly Tapped Into College Football Fever Dec 31st 2015, 12:00, by Ilan Mochari Fans care about evidence of their fandom--a lesson Lego knows well. Media files: getty_500138356_20001400200092809_76459.jpg (image/jpeg)

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