Inc.com: How to Create and Extend an Already Great Brand

Inc.com Inc.com, the daily resource for entrepreneurs.

How to Create and Extend an Already Great Brand Dec 30th 2015, 10:55, by Jeff Haden Trek has built an outstanding and instantly recognizable brand... but can that great brand also create a marketing challenge? Media files: getty_168831304_970647970450038_76149.jpg (image/jpeg)

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